Apex are one of the biggest companies around when it comes to the Pallet racking industry. It was vital therefore that we gave them a website which reflected that, and progressed the company to its own apex. An essential element to building the site was to avoid a feeling of it being 'cluttered', something which it suffered from in its previous form. This was difficult due to the vast amount of information contained within the site but using simple and clear icons and larger format text ehhanced this feel. It is essential in e commerce websites, especially ones such as this, that the customer can find their desired product quickly and easily - often that is the difference between obtaining their custom or losing it.