In order to complete a task like this you have to become a part of the industry and really get a feel for the client and the message they are trying to get across. After lots of research and discussion we formulated a design and specification which we knew would do the job! We decided to use a Spot UV Varnish on the brochures as its reflective nature would portray the plastic element of the business. We also decided that by using several 'earthy' colours such as vibrant greens and subdued blues we would bring back the naturalistic elements key to recycling but which can be easily lost when talking about compounds such as plastic.