Moda wanted a new 'look book' to showcase their new range of footwear for the upcoming seasons. This needed to be clear and classy as the footwear Moda provide is of the higher end of the high street. We went with a 'less is more' approach to the lookbook, deciding that letting the product, in this case the shoes, speak for themselves would be highly effective. The shoes also provided the colour for the brochure and as such adding much more detail would end up detracting from the product. We then provided Moda with a glossy brochure which was their driving force in terms of sales during the autumn/winter season.